MCS Corporation major logo

Metropolitan Communication Services (MCS Connect) is one of Victoria’s largest pre-provisioning contractors of telecommunication services. As an established leader in telecommunication installations, MCS Connect was expanding to offer a new range of services and went through a major transformation to establish a new multi-brand structure, now including traffic management and telco services all under the MCS Corporation Australia umbrella. I was commissioned to design this new multi-brand identity from the ground up, including all marketing collateral.
MCS' new identity establishes the solid, reliable presence of the corporation and creates a dynamic foundation for the sub brands. The sub brands share a geometric shape in motion in a grid of lines in their logomarks. The orientation of these grids and the direction of motion reflects the services of these brands while establishing an aesthetic unity between them.

Sub brand logomarks

Brand guidelines document

Sales package including folder, fact sheets for sub brands and information brochure.

Fact sheets

MCS Connect logomark

MCS Connect colour palette applications

MCS Connect stationary elements

MCS Telco logomark

MCS Telco colour palette applications

MCS Telco business card and envelope

MCS Telco information brochure

MCS Traffic logomark

MCS Traffic colour palette applications

MCS Traffic sales folder and business cards

Vehicle wrapping and signage

Vehicle wrapping and signage

MCS Traffic vehicle

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