![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/b728b632-76aa-4d91-89ce-8b7527f27dfd_rw_1200.png?h=c4b2ea98f39ee81c742bb934645e78c3)
MCS Corporation major logo
Metropolitan Communication Services (MCS Connect) is one of Victoria’s largest pre-provisioning contractors of telecommunication services. As an established leader in telecommunication installations, MCS Connect was expanding to offer a new range of services and went through a major transformation to establish a new multi-brand structure, now including traffic management and telco services all under the MCS Corporation Australia umbrella. I was commissioned to design this new multi-brand identity from the ground up, including all marketing collateral.
MCS' new identity establishes the solid, reliable presence of the corporation and creates a dynamic foundation for the sub brands. The sub brands share a geometric shape in motion in a grid of lines in their logomarks. The orientation of these grids and the direction of motion reflects the services of these brands while establishing an aesthetic unity between them.
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/12db4f8f-b799-4f70-bd95-8e6c7aa94828_rw_1200.png?h=7ed3f2cc1fe53de256bb21db1296a613)
Sub brand logomarks
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/e5f2bcc9-e574-46a1-bf53-8d637559524a_rw_1200.jpg?h=c39e10d87643d4ed5c56cb5c10b1ffaf)
Brand guidelines document
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/a2d6d822-f552-4a3c-88bf-8f5446507dac_rw_1200.jpg?h=738bd5c51422c964355288547cd5932b)
Sales package including folder, fact sheets for sub brands and information brochure.
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/ade91bd1-63f6-4db4-a101-2cd3a702358a_rw_1200.jpg?h=565962f9784e16f55c9f4c2d58297c8e)
Fact sheets
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/697c0412-18bb-4672-ad57-eff7a1026845_rw_1200.png?h=ef221375a4d01c84475ffead95868434)
MCS Connect logomark
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/5c20a889-e67b-44ff-892b-6bf9bc295dfb_rw_1200.png?h=57d4b1aed1359c33f7c3c328a943f70d)
MCS Connect colour palette applications
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/25bcbe14-5a18-4106-984e-c264ee667038_rw_1200.jpg?h=af6af9642a5c9bde5a5df44f7f58a354)
MCS Connect stationary elements
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/41eaa902-7fed-4b61-bd7c-66205df18f05_rw_1200.png?h=63dda7ee24f7f0028da86d702b01781a)
MCS Telco logomark
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/7b6c9149-f02f-427b-8622-a8f135acf7a9_rw_1200.png?h=58009052acfd1d5b265354c193d072b4)
MCS Telco colour palette applications
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/e96722aa-50fb-446b-91c3-d9b9441b33a4_rw_1200.jpg?h=794362d0a3f8edb1f656546ac958b6e7)
MCS Telco business card and envelope
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/16a10b37-3ca5-4e71-8097-7cc07174b7ff_rw_1920.jpg?h=7828873190eecf7b4b74564a2738bb23)
MCS Telco information brochure
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/cf4c2b4b-6642-4762-8a25-8ae0bde470bc_rw_1200.png?h=f8d48a4d54fb130f5fc7b21585d71996)
MCS Traffic logomark
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/24ad0c67-4c5d-42f5-af17-2c9d8ee30d74_rw_1200.png?h=8d6e8658d5aa40a2e287bace4f308a8a)
MCS Traffic colour palette applications
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/30c1dc18-3478-42b8-86b8-cbe4046f5f52_rw_1920.jpg?h=a5fb2b8ddd339a1aed014339fe70aceb)
MCS Traffic sales folder and business cards
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/bb88db38-3b6e-4f3a-aa15-95990d021474_rw_1200.png?h=94eda2453ea5ea7d571f9a8ef1edfc33)
Vehicle wrapping and signage
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/b466eb6c-4690-4abf-bb86-116979c9e9ba_rw_1200.png?h=e3770db85e3a6ae9eb7f6b39c19eddfa)
Vehicle wrapping and signage
![](https://cdn.myportfolio.com/679eccc2cb91166d1f336aac9cffe194/b9f89777-f29b-49ee-b696-20ba56afd3db_rw_1200.jpg?h=36e192b6d4412c25b70ea86d19535e6d)
MCS Traffic vehicle